Campaigns

Published on: January 12, 2026

Last updated: January 12, 2026

Managing Campaigns

Dispatch gives you three ways to build an email: Template Mode for speed, Visual Builder for full layout control, and Raw HTML when you want to go full wizard.

Create a campaign (Template Mode)

  1. Go to Dispatch – Campaigns – Create Campaign
  2. Enter campaign name and subject
  3. Choose a template (or start blank)
  4. Fill in the editable fields (text, images, colors)
  5. Preview while you edit
  6. Click Save Draft
  7. Click Send Campaign when ready

Use the Visual Builder

  • Open a campaign and click Open Visual Builder
  • Drag blocks (text, image, button, columns)
  • Edit content in-place and style with the side panel
  • Preview Desktop / Tablet / Mobile
  • Use Apply Brand Colors to set CTA colors globally
  • Save the campaign to keep your design

Template tokens (merge tags)

Tokens are replaced when the email is sent. They keep templates reusable and personalized.

  • Subscriber: {{SUBSCRIBER_EMAIL}}, {{UNSUBSCRIBE_URL}}
  • Site: {{SITE_NAME}}, {{SITE_URL}}, {{LOGO_URL}}
  • Brand: {{PRIMARY_COLOR}}, {{SECONDARY_COLOR}}
  • System: {{YEAR}}, {{CONFIRMATION_URL}}, {{EXPIRY_HOURS}}

Sending and monitoring

  1. Confirm recipients
  2. Campaign enters the queue and sends according to your rate limits
  3. Watch progress in the campaign list (sent / pending / failed)
  4. Pause any sending campaign, then resume when ready

Campaign statuses

  • Draft – editable, not sending
  • Queued – scheduled to send via throttled queue
  • Sending – actively processing
  • Paused – stopped by you, can resume
  • Completed – all emails sent
  • Failed – sending halted due to errors

Dispatch

Self-hosted email campaigns for WordPress: list management, sending controls, compliance tools, and privacy-first defaults.

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