Configuration
All Dispatch Core settings live under Dispatch → Settings in the WordPress admin.
SMTP settings
- From Name — the sender name that appears in your subscribers’ inboxes (e.g., “Acme Newsletter”)
- From Email — must match the domain authenticated with your SMTP provider for best deliverability
-
SMTP Host — your provider’s outbound mail server
hostname (e.g.,
smtp.mailgun.org,smtp.sendgrid.net) - SMTP Port — 587 for TLS (recommended), 465 for SSL
- Encryption — TLS or SSL — must match your chosen port
- Username / Password — your SMTP account credentials
- Test Connection — sends a test email to the WordPress admin address; confirm receipt before sending any campaigns
- Fallback to wp_mail() — if checked, Dispatch uses WordPress’s default mail function when SMTP fails; useful as a safety net, not for primary sending
Sending limits
These two settings control how fast Dispatch processes its outbound queue. ISPs and email providers monitor sending velocity — a new sender suddenly pushing thousands of emails per hour is a strong spam signal.
- Emails per minute — how many emails the queue fires in each cron cycle (recommended starting point: 30)
- Emails per hour — optional ceiling that pauses the queue once reached within any 60-minute window (recommended starting point: 500)
Start conservative. After a few successful campaigns with no deliverability issues, increase the limits gradually — for example, to 60/min and 2,000/hour.
Compliance
- Physical mailing address — displayed in the footer of every campaign email; required by CAN-SPAM
- Double opt-in — enabled by default; new subscribers must confirm their email address before being added to the active list. Disabling this is not recommended.
- Footer text — Dispatch appends an unsubscribe footer to all campaign emails. You can customize the text here, but the unsubscribe link is always included.
How double opt-in works
- Subscriber submits the form → status set to Pending, confirmation email sent
- Subscriber clicks the confirmation link → status becomes Active
- Active subscribers receive all future campaigns
- Pending subscribers who never confirm receive no campaigns and can be cleared from the Subscribers screen
Next: Managing Campaigns
Dispatch Core
Free self-hosted email marketing for WordPress. List management, SMTP, double opt-in, throttled sending, and CAN-SPAM compliance.
Quick Links
- Overview
- Requirements
- Installation
- Configuration
- Managing Campaigns
- Subscriber Management
- Shortcode Reference
- Troubleshooting
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