Simple Asset URL

A Better Asset Workflow for Developers

The WordPress Media Library was never designed for theme assets. Logos, icons, UI graphics, and layout images don’t belong in a global upload pile.

Simple Asset URL restores a clean, predictable workflow: assets live in your theme, and you reference them directly—just like modern web development expects.

Drop Files. Reference Them Instantly.

Place images, CSS, or other static files in your theme’s /assets/ directory and reference them immediately.

  • No uploads
  • No renaming
  • No Media Library clutter

Your folder structure stays intact and readable.

Child-Theme Safe by Design

The plugin automatically detects the active theme context.

  • Checks the child theme first
  • Falls back to the parent theme when needed
  • No hard-coded paths or fragile assumptions

This makes it ideal for long-lived projects and theme customization.

Built-In Responsive Image Support

Modern image delivery is a first-class feature—not an afterthought.

  • Pattern-based srcset generation
  • <picture> element support via shortcodes
  • Explicit width control for predictable output

You control naming, formats, and breakpoints.

Works Where You Work

Use Simple Asset URL wherever it makes sense:

  • Template files via PHP helper functions
  • Posts and pages via shortcodes
  • Gutenberg via purpose-built blocks

It integrates cleanly without forcing a new workflow.

Media Library Friendly (When You Need It)

This plugin doesn’t replace the Media Library—it complements it.

  • Reference uploaded media by ID when appropriate
  • Use theme assets for design and layout
  • Use Media Library for user-generated content

The separation stays clear and intentional.

Lightweight, Secure, and Predictable

  • Strict path sanitization
  • Serves files only from approved theme directories
  • No external requests or tracking
  • No dependencies or runtime overhead

Simple Asset URL does one thing well. It gets out of your way and lets you build.


Perpetual License

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// real.developer.js
const approach = {
investors: false,
buzzwords: false,
actualUse: true,
problems: ['real', 'solved']
};
// Ship it.

Built by People Who Actually Use the Software

M Media software isn't venture-funded, trend-chasing, or built to look good in pitch decks. It's built by developers who run their own servers, ship their own products, and rely on these tools every day.

That means fewer abstractions, fewer dependencies, and fewer "coming soon" promises. Our software exists because we needed it to exist — to automate real work, solve real problems, and keep systems running without babysitting.

We build software the way it used to be built: practical, durable, and accountable. If a feature doesn't save time, reduce friction, or make something more reliable, it doesn't ship.

Every feature solves a problem we actually had
No investor timelines forcing half-baked releases
Updates add value, not just version numbers
Documentation written by people who got stuck first

This is software designed to stay installed — not be replaced next quarter.

Subscription Hell
  • • Payment fails? App stops
  • • Need online activation
  • • Forced updates
  • • Data held hostage
M Media Way
  • • Buy once, own forever
  • • Works offline
  • • Optional updates
  • • You control your data

Simple Licensing. No Games.

We don't believe in dark patterns, forced subscriptions, or holding your data hostage. M Media software products use clear, upfront licensing with no hidden traps.

You buy the software. You run it. You control your systems.

Licenses are designed to work offline, survive reinstalls, and respect long-term use. Updates are optional, not mandatory. Your tools don't suddenly stop working because a payment failed or a server somewhere changed hands.

One-time purchase, lifetime access
No "cloud authentication" breaking your workflow
Upgrade when you want to, not when we force you
Software empowers its owner — not rent itself back